Terms of Service and Privacy

1. Who we are and accepting these terms

1.1 Operator. BLURBEN is an early-stage project that is not yet incorporated. It is operated by its founders (together, "BLURBEN," "we," "us"). You can reach us at legal@blurben.com for legal matters and privacy@blurben.com for privacy requests.

1.2 Future company. We intend to form a company to operate BLURBEN. When we do, these terms, your account, our rights and obligations, and the information we hold will transfer to that company automatically, without further notice or consent, and you agree to that transfer now.

1.3 Agreement. These Terms of Service and Privacy (the "Terms") are a binding agreement between you and BLURBEN. You accept them by tapping or clicking "I agree," by checking the acceptance box, or by continuing to use the service after we have shown you a link to them. If you do not agree, do not use BLURBEN.

1.4 Eligibility. You must be at least 18 and able to enter a binding contract. If you use BLURBEN for a company, trust or other organization, you confirm you may bind it, and "you" includes it.

1.5 Definitions. "Service" means BLURBEN's website, the AI agent on WhatsApp and any other channel, property pages, dashboards and all related features. "Agent" means the automated AI assistant. "Action" means anything the Agent does for you, such as creating a property page, preparing or sending a message, or contacting a third party. "Your Content" means what you or your connected accounts provide, including messages, photos, documents and property details. "Outputs" means what the Service produces, including answers, estimates, analyses, property pages, listing texts and drafts. "Third Party" means anyone we do not control, including brokers, agents, listing websites, tenants, buyers, lenders and other service providers.

1.6 Where BLURBEN is offered. During early access, BLURBEN is offered to users in the United States and Israel only. It is not directed at, marketed to or intended for users in the European Union, the European Economic Area, the United Kingdom or Switzerland, and we may decline or end access for users there. If you use the Service from another country, you do so on your own initiative and are responsible for complying with local law.

1.7 Changes to these Terms. We may update these Terms. For material changes we will notify you through the Service, WhatsApp or email at least 15 days before they take effect, unless a change is required by law or relates to the transfer described in 1.2. Using the Service after that date means you accept the update.

2. Early access

2.1 Free and experimental. BLURBEN is offered free of charge as an early-access, experimental service. Features may be incomplete, change, break or be removed at any time without notice.

2.2 Limited access. Access may be by invitation and may be limited, paused or ended for any user at any time, with or without reason.

2.3 No guarantee of availability or storage. We do not guarantee that the Service will be available, that messages will be delivered, or that Your Content or Outputs will be stored. Keep your own copies of anything important.

2.4 Paid features. BLURBEN is currently free. We may start charging for some or all features at any time, without prior notice. You will see the price before you use a paid feature, and you will be charged only if you choose to use it. If you do not want to pay, you may stop using that feature or the Service. Your Content, the Outputs, and the rights and licenses you gave us under section 8 stay in effect whether or not you continue.

3. The agent is AI, not a professional

3.1 You are talking to AI. The Agent is an automated system built on third-party AI models. It is not a person. We may review conversations to improve quality, provide support and keep the Service safe.

3.2 AI makes mistakes. Outputs can be inaccurate, incomplete, outdated or wrong, even when they sound confident. The Agent can misread photos and documents, invent facts, miscalculate, mix up properties and misunderstand instructions. Check every Output before you rely on it, publish it or send it.

3.3 No professional advice. BLURBEN is not a licensed real-estate broker or agent, attorney, appraiser, home inspector, mortgage lender or broker, insurance agent, tax adviser, accountant, or investment or financial adviser, in any country or state. Nothing in the Service is legal, tax, financial, investment, lending, insurance, appraisal or brokerage advice, or an offer to buy, sell or lease any property or security. Reports, estimates and analyses are for information only and are not investment advice.

3.4 Estimates are not appraisals. Figures for value, rent, yield, costs, taxes or returns are automated estimates based on data that may be incomplete. They are not appraisals and do not guarantee any result.

3.5 Your decisions. You alone decide whether to list, rent, buy, sell, finance, renovate or take any other step. Before any transaction, get advice from qualified, licensed professionals where the property is located.

4. Property pages, listings and broker outreach

4.1 Property pages. The Agent may create a property page from the details and photos you provide. A property page is reachable by anyone who has its link and may be found by others. Do not include information you want to keep private.

4.2 Listings and publishing. The Agent may suggest listing websites and prepare listing text for you to publish yourself. Where a feature offers it, BLURBEN may also publish, update, renew or remove listings and posts about your property for you, on listing websites, social networks and other channels, under our accounts or yours. You authorize us to do so, and we decide where and how to publish. Listings remain subject to each website's rules, and we are not responsible for how any website handles, displays, rejects or removes a listing.

4.3 Brokers and professionals. To help market your property or provide services you may need, we may share your property page, property details and contact details with brokers, agents, property managers and other relevant professionals, directly or through messages we prepare for you to send, and they may contact you. Any agreement you make with them, including any commission or fee, is solely between you and them.

4.4 You are responsible for listing content. You confirm that you own the property or are authorized to market it, that the information and photos are accurate and that you have the right to use them, and that every listing and communication complies with the law, including fair-housing laws.

4.5 Fair housing. You may not use the Service to discriminate on the basis of race, color, religion, sex, national origin, disability, familial status or any other characteristic protected by law, including the US Fair Housing Act and state and local law. The Agent may decline or change requests that appear discriminatory.

5. Acting for you and connected accounts

5.1 Authority you grant. When you ask the Agent to take an Action, or turn on a feature that takes Actions automatically, you authorize BLURBEN to take that Action for you and in your name. You are bound by every Action taken within the authority you gave, as if you had taken it yourself.

5.2 Connected accounts. If a feature lets you connect another account (such as email, calendar, cloud storage, messaging or listing accounts), you authorize us to access, read, store, process, create, send, organize and delete data in that account within the permissions you approve on the connection screen, as needed to provide the features you use. You can disconnect at any time. Disconnecting stops future access but does not undo past Actions.

5.3 Confirmation of significant Actions. We aim to ask for your confirmation before Actions that send something to a third party on your behalf, publish information, commit you to a payment or contract, or permanently delete data. Mistakes can still happen before or after you confirm, and an Action may be carried out differently from what you intended. Confirmation steps are only a safeguard: they may change, be skipped or fail, and they do not move responsibility for any Action to us. Section 5.4 applies in all cases.

5.4 Risks you accept. You understand that an AI agent may, through error, misunderstanding, a bug, a third-party outage or a security incident: send a message to the wrong person, with the wrong content or at the wrong time; publish or expose information you meant to keep private; change, overwrite or delete messages, files, events or listings; create, change or cancel arrangements with third parties; or miss, delay or repeat an Action. To the fullest extent permitted by law, BLURBEN is not responsible for any loss, deletion, corruption, disclosure or publication of data, or any other result, of Actions taken or not taken within the authority you granted, except to the extent caused by our gross negligence, willful misconduct or fraud.

5.5 Your accounts, your responsibility. You confirm that you are authorized to use every account you connect, and that the Actions you request are lawful and do not breach your agreements with anyone else, including the terms of any website, network or employer. You are responsible for reviewing what the Agent does and telling us promptly if something looks wrong.

5.6 Payments. BLURBEN does not currently process payments. In the future, some features may let you make, request or receive payments through BLURBEN, using licensed third-party payment providers. Those features will be subject to additional terms shown when you use them. BLURBEN is not a bank and does not hold your funds. To the fullest extent permitted by law, we are not responsible for errors, delays, reversals or losses caused by payment providers, by third parties, or by payment details or instructions you give.

6. Your responsibilities

6.1 Accurate details and account security. Give accurate information and keep your phone, WhatsApp account and login links secure. Anyone using your phone number, WhatsApp account or login link is treated as you.

6.2 Other people's information. If you share information about other people (such as tenants, co-owners or family members), you confirm you are allowed to share it and to let us use it under these Terms.

6.3 Prohibited use. You will not use the Service to: break any law; discriminate unlawfully; send spam or bulk unsolicited messages; publish false or misleading listings; commit fraud or launder money; infringe anyone's rights; harass anyone; upload malware; scrape, copy, reverse-engineer or overload the Service; try to get the Agent to ignore its rules or safeguards; or build a competing product from our Outputs.

6.4 Third parties and our compensation. We may suggest or connect you with Third Parties. We do not employ, endorse, supervise or guarantee them, and any agreement with them is solely between you and them. You are responsible for checking their licenses, insurance and terms. We may receive fees, commissions, referral payments or other compensation from Third Parties we recommend, introduce or connect you with, and this may influence which Third Parties we show you and in what order. Where the law requires a specific disclosure, we will provide it.

6.5 Suspension and termination. We may suspend, limit or end your access to all or part of the Service at any time, for any reason or no reason, at our sole discretion, with or without notice. Our decision is final. Sections that continue to apply after termination are listed in section 12.

7. Data sources

We don't disclose the specific sources behind BLURBEN's data. It draws on public records and statistics, third-party commercial sources, and our own research and models. Figures may be incomplete or out of date, so please verify anything important before relying on it.

8. Your information and privacy

8.1 What we collect. Contact details (such as name, phone number, email and country); your conversations with the Agent, including voice notes, photos and files; property and planning details you share; data from connected accounts within the permissions you approve; usage, device and approximate location data; and information from Third Parties and public or commercial sources.

8.2 How we use it. To provide, personalize and secure the Service; create property pages and Outputs; take Actions; connect you with Third Parties; send you service and marketing messages under section 9; comply with law; improve and develop our products, including by analyzing usage and by training and evaluating our models and systems; and operate and grow our business, including by sharing and licensing data as described in section 8.6.

8.3 License to Your Content. You keep ownership of Your Content. You give us a worldwide, perpetual, irrevocable, non-exclusive, royalty-free, transferable and sublicensable license to host, copy, store, process, adapt, combine, analyze, display, publish, distribute and commercialize Your Content for any purpose related to BLURBEN's business. This license continues after you stop using the Service, subject only to the privacy rights the law gives you under section 8.10.

8.3A Outputs and our data. As between you and us, BLURBEN owns the Outputs, property pages, analyses and all data we create or derive from the Service. You may use the Outputs we give you for your own purposes.

8.4 Aggregated data. We may create de-identified and aggregated data, such as market statistics on prices, rents and demand, that does not identify you. We own that data and may use, share, license and sell it for any purpose.

8.5 Data from Google accounts. If you connect a Google account, our use and transfer of information received from Google APIs will follow the Google API Services User Data Policy, including its Limited Use requirements. Other platforms may impose similar rules, which we will follow for data received from them.

8.6 Sharing. We share personal information with: service providers that help run the Service (such as hosting, AI model, messaging and analytics providers) under contracts that protect it; brokers, agents and other professionals as described in section 4.3, and other Third Parties you ask to contact; anyone who has the link to a property page you created; a company we form to operate BLURBEN, or a buyer or successor of the project; data, marketing and business partners, who may use it for their own commercial and marketing purposes; and authorities where the law requires. We may share personal information as described above. If you live in a US state that gives you the right to opt out of the sharing of personal information for targeted advertising, you may do so at any time by writing to privacy@blurben.com or telling the Agent "do not share my information."

8.7 AI providers. Conversations and files are processed by third-party AI model providers on our behalf. We use providers whose terms do not let them train their own models on our users' data.

8.8 Retention and security. We keep information while you use the Service and afterwards as needed for legal, dispute and security purposes, then delete or de-identify it. We use reasonable safeguards, but no system is completely secure.

8.9 International processing. We operate internationally. Your information may be processed in the United States, Israel, the European Union and other countries, using legally recognized transfer safeguards where required.

8.10 Your rights. Depending on where you live, including California and other US states, the EU, the UK and Israel, you may have rights to access, correct, delete or export your information, object to or restrict processing, withdraw consent and appeal our decision. Ask the Agent or write to privacy@blurben.com. We will not treat you differently for using these rights.

8.11 Children. The Service is not for anyone under 18, and we do not knowingly collect their information.

8.12 Ad measurement. Blurben uses the Meta Pixel and Meta's Conversions API to measure its ads, meaning which pages were visited, clicks on Join, and completed signups, linked to the ad that was clicked. What's shared with Meta: the browser's IP address and user agent, Meta's own cookie and click ID, and the campaign tags in the link. Message content and phone numbers are never shared.

9. Marketing messages

9.1 Marketing by email. By accepting these Terms, you agree that BLURBEN, and partners acting through BLURBEN, may send you marketing emails with offers, news and recommendations about real-estate opportunities, services and products. You can unsubscribe at any time.

9.2 Marketing by WhatsApp, text and phone. We send marketing by WhatsApp, text message or phone, including by automated means, only if you give separate consent by checking the marketing box or tapping the marketing button. That consent is not required to use BLURBEN.

9.2A Users in Israel. If you are in Israel, we send marketing by any channel, including email, only if you give that separate consent.

9.3 Stopping. You can stop marketing at any time by replying STOP, using the unsubscribe link, or telling the Agent "stop marketing." Message frequency varies. Message and data rates may apply. We will still send messages about your use of the Service, such as replies, confirmations and changes to these Terms.

10. Disclaimers and limits of liability

10.1 No warranties. THE SERVICE, THE AGENT AND ALL OUTPUTS ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT AND ACCURACY, AND ANY WARRANTY THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE OR ERROR-FREE OR THAT DATA WILL NOT BE LOST.

10.2 No indirect damages. TO THE FULLEST EXTENT PERMITTED BY LAW, BLURBEN, ITS FOUNDERS, CONTRIBUTORS AND SERVICE PROVIDERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, RENT, REVENUE, PROPERTY VALUE, DEPOSITS, OPPORTUNITY, DATA OR GOODWILL, INCLUDING LOSS ARISING FROM: RELIANCE ON OUTPUTS; ACTIONS TAKEN OR NOT TAKEN BY THE AGENT; DELETION, DISCLOSURE OR PUBLICATION OF DATA; PROPERTY PAGES OR LISTINGS; THIRD PARTIES, WEBSITES OR CONNECTED ACCOUNTS; OR ANY PROPERTY TRANSACTION, LEASE OR FINANCING — EVEN IF WE WERE TOLD THESE DAMAGES WERE POSSIBLE.

10.3 Liability cap. TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE IS LIMITED TO THE GREATER OF THE AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM AROSE OR US $50.

10.4 No personal claims against founders. To the fullest extent permitted by law, you agree that any claim relating to the Service may be brought only against BLURBEN, and not against any founder, contributor or adviser in their personal capacity, except for their own fraud or willful misconduct.

10.5 What we do not exclude. Nothing in these Terms limits liability that cannot be limited by law, including for death or personal injury caused by negligence, for gross negligence, willful misconduct or fraud, or your mandatory rights as a consumer where you live. Some places do not allow some of the limits above, so they may not all apply to you.

10.6 Indemnity. You will defend, indemnify and hold harmless BLURBEN and its founders, contributors and service providers from claims, losses, damages, fines and costs, including reasonable legal fees, arising from Your Content, your listings and messages, Actions you requested or approved, your dealings with Third Parties, your breach of these Terms or any law, or your infringement of anyone's rights.

10.7 Time limit. To the extent the law allows, any claim must be brought within one year after it arose, or it is permanently barred.

11. Disputes and governing law

11.1 Talk to us first. Before starting any claim, email legal@blurben.com describing the dispute, and give us 60 days to try to resolve it.

11.2 Individual arbitration for US users. If you live in the United States, any dispute relating to these Terms or the Service will be resolved by final and binding arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules, before one arbitrator, held online or in the county where you live. The Federal Arbitration Act governs this section. Either side may instead bring an individual claim in small-claims court.

11.3 Class action waiver. YOU AND BLURBEN MAY BRING CLAIMS ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE OR REPRESENTATIVE PROCEEDING. YOU WAIVE ANY RIGHT TO A JURY TRIAL.

11.4 Opting out of arbitration. You may opt out of arbitration within 30 days after you first accept these Terms by emailing legal@blurben.com with your name, phone number and the words "arbitration opt-out."

11.5 Governing law. For US users, these Terms are governed by the laws of the State of Delaware and the Federal Arbitration Act, without regard to conflict-of-law rules. For users outside the United States, these Terms are governed by the laws of the State of Israel, and the courts of Tel Aviv-Jaffa have exclusive jurisdiction, except that consumers keep the protection of the mandatory laws of the country where they live and may bring claims in their local courts where that law allows.

12. General terms

These Terms are the entire agreement between you and us about the Service. If any part is unenforceable, the rest stays in effect and that part is enforced as far as allowed. If we do not enforce a right, we have not waived it. You may not transfer these Terms; we may transfer them, including under section 1.2. We are not liable for delays or failures caused by events beyond our reasonable control. Acceptance by WhatsApp button, message or checkbox is as valid as a signature. The English version controls over any translation. Sections that by their nature should continue after your use ends, including 2.4, 4.4, 5.4, 8.3, 8.3A, 8.4 and sections 10 and 11, continue to apply.